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Transforming Liquid Lipstick — Wanted
Lottie London Transforming Liquid Lipstick in Wanted
Our editorial score, out of 10
“The right tool when you need lip colour to actually stay put.”
At a glance
Our verdict
A liquid lipstick that goes on glossy and transforms to a soft-matte finish as it sets — which is far more comfortable than a traditional dry-down matte. Wanted is a deep rose that suits a wide range of skin tones. Once set it holds through drinks, though it will transfer somewhat on food. Apply thinly and let it dry fully before pressing lips together.
What stands out
- Goes on glossy and transforms as it sets — far more comfortable than a traditional dry-down matte that grips from the first second.
- Deep rose suits a wide range of skin tones, sitting between a nude and a statement lip.
- Holds through drinks once fully set, which is where lip oils and balms give up.
Pros and cons
✓ Pros
- The longest-wearing lip product in the range
- Comfortable soft-matte, not a drying matte
- Flattering shade across many tones
- Survives a drink
✗ Cons
- Transfers somewhat on food
- Must dry fully before pressing lips together
How to use it
Apply thinly and let it set for a full minute without pressing your lips together — pressing early ruins the finish. Reapply only where it's worn away.
Who should skip it
Anyone with very dry lips who won't prep first. Use the peptide balm underneath, or choose an oil instead.
The bottom line
The right tool when you need lip colour to actually stay put.
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