From the viral Superfake to tubing, lengthening and fibre formulas — every mascara in the Lottie London range is 100% cruelty-free, vegan-friendly and available on Amazon.
8
Mascaras
10/10
Top Score
100%
Vegan Range
Prime
Amazon Delivery
Volume & Length
Dramatic results without clumping or weighing lashes down.
Vegan Formulas
Every mascara in this range is certified vegan & cruelty-free.
Long-Wear
Tested to last 10+ hours without flaking, fading or panda eyes.
Affordable AF
Luxury lash results at a fraction of the cost — on Amazon.
Shop on Amazon
Every mascara reviewed and rated by our beauty editors. Honest scores, no bias — just the truth about each formula.
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Side by Side
A quick comparison to help you pick the perfect formula for your lash goals.
| Mascara | Volume | Length | Curl | Tubing | Sensitive Eyes | Our Score |
|---|---|---|---|---|---|---|
| Superfake Mascara | ✓✓ | ✓ | ✓ | – | ✓ | 10/10 |
| Falsies Lash Mascara | ✓✓ | ✓✓ | ✓ | – | ✓ | 9/10 |
| Tubing Mascara | ✓ | ✓✓ | – | ✓✓ | ✓✓ | 9/10 |
| Fibre Lash Mascara | ✓✓ | ✓✓ | – | – | – | 9/10 |
| Curl & Define Mascara | ✓ | ✓ | ✓✓ | – | ✓ | 8/10 |
| Lash Primer | ✓✓ | ✓✓ | – | – | ✓✓ | 9/10 |
✓✓ = Excellent | ✓ = Good | – = Not a key feature
Editorial Review
By the Lottie London Editorial Team · Updated March 2026
The mascara category is fiercely competitive. Every brand claims dramatic volume, impossible length, and all-day wear. Most overpromise and underdeliver. Lottie London has built its mascara range on the opposite principle: formulas that earn their claims through genuinely innovative wand design, thoughtful pigment loading, and a commitment to clean ingredients that never compromise on performance.
The Superfake Mascara — the brand's breakout viral product — is the clearest proof that affordable and high-performing are not mutually exclusive. It changed the conversation about what budget beauty can be, and its success has informed every subsequent formula the brand has released. Each mascara in this range has a clear purpose, a distinct wand, and a formula tuned to a specific lash goal.
What makes Superfake special is its oversized, fanned wand — wider than most mascaras on the market — which catches every lash from root to tip in a single stroke. The formula is buildable without becoming sticky or clumpy, and it dries to a flexible finish that holds curl without feeling heavy. Two coats produces what genuinely looks like a lash extension effect. The fact that it achieved viral status organically, through real users sharing real results, speaks to its authenticity.
Tubing mascaras — like Lottie London's Tubing Mascara — wrap each lash in a polymer tube rather than coating it in pigment. This makes them ideal for sensitive eyes, contact lens wearers, and anyone prone to smudging. They remove cleanly with warm water, leaving no residue or panda eyes. If you've ever experienced a mascara that flakes throughout the day or runs in humidity, tubing is your solution. Lottie London's tubing formula pairs this functionality with genuine lengthening performance.
After extensive testing across all skin types, eye shapes, and wear conditions, we can say with confidence: the Lottie London mascara range is among the best value in the beauty market today. No single formula is a compromise or a filler — each has been developed with intention and performs at a level that regularly rivals products costing significantly more.
For beginners building their first makeup kit, the Superfake Mascara is the obvious starting point. For those seeking drama with longevity, the Falsies Lash formula delivers. For low-maintenance, sensitive-eye-friendly wear, the Tubing Mascara is unbeatable. And for anyone who wants to maximise any formula they already own, the Lash Primer is a game-changer. Every product earns its place.
Range Score
out of 10 — Mascara Range
Exceptional. Among the best affordable mascara collections available on Amazon.
10/10
Formula Innovation
9/10
Wear Performance
10/10
Value for Money
9/10
Ethical Credentials
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